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Durairaj Maheswaran | Synapse
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Durairaj Maheswaran
Consumer Behavior in Brand Consumption and Identification
University of International Business
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Research focus
Consumer Behavior in Brand Consumption and Identification
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85 pubs · 12,153 cites · h-index 37
Affiliations
University of International Business
Rajalakshmi Engineering College
Faculty of 1000 (United States)
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