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Siva K. Balasubramanian | Synapse
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Siva K. Balasubramanian
Consumer Behavior in Brand Consumption and Identification
Illinois Institute of Technology
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Research focus
Consumer Behavior in Brand Consumption and Identification
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109 pubs · 3,978 cites · h-index 28
Affiliations
Illinois Institute of Technology
Shanghai University of Finance and Economics
IIT Research Institute
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