Retraction: Analyzing intention to purchase brand extension via brand attribute associations: the mediating and moderating role of emotional consumer-brand relationship and brand commitment

Key Points

• MAIN FINDING: Intentions to purchase brand extensions are influenced by brand attribute associations.
• KEY EVIDENCE: Emotional consumer-brand relationships significantly mediate the impact on purchase intentions.
• APPROACH: Analysis involved examining the roles of brand attribute associations and brand commitment among consumers.
• SIGNIFICANCE: The findings offer insights for marketers aiming to enhance brand extension strategies.