The development of metaverse technologies offers a new paradigm for the value reconstruction of rural cultural tourism industries. Focusing on the Hani Rice Terraces in Yunnan as a case study, this paper, grounded in digital narrative theory and industrial value chain theory, constructs a three-layered artistic narrative frameworksymbolic translation interactive immersion philosophical resonance. This framework systematically explains how rural cultural resources can be artistically reinterpreted within metaverse spaces to facilitate the transformation from cultural value to economic value. Through policy text analysis, cross-case comparison, and theoretical deduction, the study reveals the internal mechanisms by which artistic narratives drive innovation in cultural tourism products, promote industrial synergy, and restructure benefit distribution systems. Furthermore, it proposes a lightweight technology + localized narrative management strategy tailored to rural contexts, offering both a theoretical framework and practical guidance for the digital transformation of rural cultural tourism.
Yijing Ren (Wed,) studied this question.