Based on the three core elements of “language,” “culture,” and “business,” this study constructs the internal mechanism of “cultural internalization–value orientation–behavior shaping” by which excellent traditional Chinese culture education empowers the cultivation of business English talents. It explores the connections between Confucian concepts such as “integrity” and “the doctrine of the mean,” Daoist ideas like “governing by doing nothing,” and military strategies such as “knowing oneself and the enemy,” and business English teaching. A modular curriculum system is developed, and the POA (Production-Oriented Approach) teaching method is adopted to achieve integration of learning and application. Through a diversified evaluation system and empirical tests, this study aims to enhance students’ cultural consciousness and intercultural competence, facilitating the training of interdisciplinary talents with both an international perspective and cultural confidence. This will provide cultural soft power support for the international competitiveness of Chinese enterprises.
Zhang Mei (Mon,) studied this question.
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