Aims: This study examines various factors influencing farmers’ buying preferences for agri-inputs, particularly between organized and conventional agri-input retail stores. Study Design: Descriptive and analytical study. Place and Duration of Study: Conducted in Telangana state, Moinabad mandal, from April 2025 to June 2025. Methodology: Using a structured questionnaire, the study surveyed 100 farmers equally split between those preferring organized and conventional agri-input retail stores. Descriptive statistics and independent samples t-tests were used to analyze the mean differences in preference and satisfaction levels. Results and Discussion: Farmers preferred organized stores mainly for better stock availability (mean: 4.52), product quality (4.34), and technical guidance (4.28). Additional favourable factors included digital payment facilities (4.20), after-sales support (4.18), and a variety of brands (4.38). On the other hand, preferences for conventional stores centered around accessibility (4.32), established trust (3.84), and flexible credit systems (3.42). A significant difference (p < 0.001) was found in preference scores: organized stores (mean: 4.04) were rated significantly higher than conventional ones (mean: 3.28). Conclusion: The shift toward organized agri-input retail illustrates farmers’ growing preference for professionalism, service quality, and reliability, although conventional stores remain valuable due to personal relationships and rural accessibility.
Avinash et al. (Sat,) studied this question.