Introduction: This study examines how sports and physical preparation influence athletes’ readiness, motivation, and eco-friendly behaviors in Thailand’s green marathon. it aims to investigate how consistent training, guided by self-determination theory, shapes environmental awareness and participation within the cultural context. Objective: to analyze the relationships among preparation, motivation, perceived event quality, and eco-conscious behaviors of marathon runners, emphasizing cultural and sustainability aspects. Methodology: A quantitative design was employed, surveying 400 runners through structured questionnaires and testing relationships using confirmatory factor analysis and structural equation modeling. Results: Systematic training enhances motivation, confidence, perceived quality, and environmentally responsible actions. significant positive links among preparation, intrinsic motivation, perceived quality, and eco-conscious practices were confirmed. Discussion: These outcomes support prior literature highlighting holistic preparationphysical, mental, and environmental in promoting sustainable participation and awareness. integrating cultural values and sustainability fosters community involvement and ecological responsibility. Conclusions: Effective preparation strengthens motivation and eco-friendly practices, encouraging sustainable marathon participation. promoting integrated training that embeds ecological education and cultural principles can advance Thailand’s goals for sustainable sports tourism and responsible event management.
Tangporm et al. (Fri,) studied this question.