Bridging Smart City Principles and Community-Based Tourism: A Case Study of Digital Transformation in Kampung Tajur Tourism Village

This study explores the potential of applying smart city and smart rural tourism frameworks to support the development of Kampung Tajur Village Tourism, a rural tourism village located in Purwakarta Regency, Indonesia. Despite its cultural richness and ecotourism potential, Kampung Tajur remains digitally underdeveloped and lacks integration into national tourism platforms. Using a qualitative descriptive case study approach, data were collected by way of interviews with local leadership and local person and supported by secondary literature. The findings reveal that the village faces critical challenges, including digital illiteracy, infrastructure gaps, weak stakeholder collaboration, and the absence of public-private partnerships. Nevertheless, strategic opportunities exist to revitalize Kampung Tajur through digital storytelling, youth-led social media management, and context-sensitive smart tourism governance. This study proposes a localized smart village tourism model grounded in four pillars: regulation, facilitation, collaboration, and socialization. The findings contribute to the discourse on rural digital transformation by offering a practical framework that aligns technology adoption with community empowerment and sustainable tourism principles in the Indonesian context.