Learning from The Experience of “Seichijunrei” to Promote China's Tourism Diplomacy

In recent years, tourism diplomacy has become the focus of foreign affairs of countries all over the world， how to effectively use domestic tourism projects as diplomatic tools has been further studied. China also attaches great importance to tourism as a channel to show the real image of China to international community. However, now China's tourism diplomacy has problems such as lack of attraction to foreigners. It is need to learn from some foreign experiences to change the existing model and promote China's tourism diplomacy. This paper focuses on tourism diplomacy and combines it with the Anime Pilgrimage culture in Japan, specifically analyze how the example of the Anime Pilgrimage activity in Numazu attract foreign tourists, create effective cultural output and enhance the sense of identity of local residents, then summarize common experiences from both internal and external processes. Based on these experience of Japan's Anime Pilgrimage and concrete reality of China, this paper will point out some shortcomings of China's tourism diplomacy and put forward some practical suggestions.