Cultural Experience and Environmentally Friendly Behavior on Revisit Intention: A Review Article

This article discusses the importance of sustainable tourism practices in supporting economic development and preserving culture and the environment, particularly in the context of cultural tourism. With increasing social and environmental awareness, tourists are now seeking eco-friendly experiences that enhance satisfaction and support local economies. Key challenges include overtourism, which threatens the quality of tourism experiences and the sustainability of cultural sites. Strategies such as ecotourism and community-based tourism are considered effective in addressing this. Qualitative research and a literature review indicate that pro-environmental behavior and immersive cultural experiences significantly influence satisfaction and revisit intentions. The article also highlights the previously under-researched role of digitalization in promoting sustainable tourism. A key finding is that positive experiences involving immersive cultural interactions can increase revisit intentions, but challenges such as cultural commercialization and environmental degradation must be comprehensively managed. In conclusion, the success of sustainable tourism depends on a balance between increasing visitation and preserving culture and the environment through effective marketing, cultural engagement, and community participation.