Artificial Intelligence (AI) is revolutionizing the landscape of government-led tourism by enhancing governance efficiency, personalizing tourist experiences, and promoting sustainable development. This paper explores the transformative role of AI across three strategic paths: centralized data integration for all-area tourism, the development of personalized tourism service ecosystems, and intelligent supervision to support sustainability. It identifies both opportunities and challenges, including ethical concerns such as data privacy, algorithmic bias, and workforce displacement. Through case studies and technological analyses, the study highlights how AI-driven innovations, such as smart assistants, virtual tourism, and ecological monitoringare reshaping tourism management and visitor engagement. Furthermore, it emphasizes the necessity for robust policy frameworks to govern AI deployment responsibly. Addressing current research gaps, the paper advocates for a more systematic and government-centric approach to AI adoption in tourism, offering forward-looking recommendations to ensure that technological advancement aligns with public values and long-term sustainability goals.
Qicheng Jiang (Tue,) studied this question.