Films serve as potent cultural agents that shape collective consciousness and reinforce social identity. This study investigates the symbolic narratives and philosophical underpinnings in selected Chinese Kung Fu films through a semiotic and social psychological lens, drawing upon Social Identity Theory and cultural cognition frameworks. By analyzing key cinematic elements—such as martial arts choreography, narrative archetypes, and embedded Taoist and Confucian values—this research explores how these films promote in-group identity among Chinese audiences and evoke cultural fascination or exoticism among global viewers. The findings suggest that Kung Fu films do more than entertain; they operate as psychological tools that foster national pride, transmit collective memory, and mediate cross-cultural perceptions. This paper contributes to a deeper understanding of how symbolic visual culture influences affective responses, cultural belonging, and identity formation in diverse audience contexts.
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Meng et al. (Mon,) studied this question.
synapsesocial.com/papers/68c1a12d54b1d3bfb60dc23b — DOI: https://doi.org/10.59429/esp.v10i6.3799
Guangsheng Meng
Siti Aishah Binti Hj Mohammad Razi
Diyana Nawar Kasimon
Environment and Social Psychology
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