Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Key Points

• Generative AI tools significantly boost consumer trust in digital marketing strategies, enhancing engagement.
• Key evidence shows enhanced trust through synthetic content, as consumer engagement increases with AI-generated ads.
• Observational analysis of generative AI indicates a shift in digital marketing, focusing on consumer trust and synthetic content.
• This shift may enable companies to create more engaging marketing strategies, improving consumer interaction.