Fostering Media and Information Literacy and Critical Thinking Skills in the Digital Age

Against the backdrop of advances in information and communication technologies and social media resources, there is a growing need for the active development of critical thinking and media literacy skills. The intensification of manipulation and disinformation in the media space necessitates the search for new means of developing a culture of communication and ethical competencies in society. The purpose of this article is to analyze contemporary strategies for the cultural development of society in the context of ethical and philosophical aspects, media literacy, and critical thinking. The methodology involved the use of synthetic-analytical approaches, as well as methods of induction and deduction. The research focuses on practical developments of adaptation strategies for integrating the Ukrainian media education space into the European environment with the aim of raising the level of critical thinking in society, its literacy in identifying manipulation, and developing the philosophical and ethical foundations of cultural development. The article substantiates the importance of effective media education in the context of developing the competencies necessary for effective social progress towards a culture of communication and strengthening philosophical concepts of cultural and ethical development for social progress.