This article addresses the current issue of the peculiarities of investing in the Ukrainian real estate market. The subject of the research is the unstable real estate market at present. The aim of the article is to analyze the changes in the real estate market over the past year and track trends in both the primary and secondary markets. The article emphasizes the need to combine financial analysis methods with location analysis methods. This allows for a more accurate assessment of issues related to investment. The objective of the article is to study the peculiarities of investing in the real estate market under current conditions, analyze approaches to studying market conditions and individual investment objects, and different income generation strategies. The incorporation of a spatial component for analysis and the use of geospatial databases and software components in the form of geoportals will save time and facilitate the development of more sophisticated investment strategies. The authors highlight the risks associated with investments in residential real estate construction, as well as the main factors that can influence the profitability of investments. Promising directions for investment in the real estate market were also thoroughly examined. The distribution of investments in real estate was divided into five key areas, each characterized by its own features, levels of risk, and prospects for profitability. During the study, a scheme for investment pathways in real estate was developed based on the stakeholder’s capabilities and the real estate market (primary or secondary). General scientific approaches to systemic analysis, as well as geostatistical methods, were applied in the research, which allowed for the transformation of data from a discrete format to a continuous representation for further processing. The results obtained may be practically useful for stakeholders when forming an investment strategy in the real estate market. They promote a deeper understanding of market conditions and current trends, as well as assist in adapting investment strategies considering the specifics of individual market segments and the opportunities of different categories of investors.
Кобзан et al. (Wed,) studied this question.