AI-generated art in this era has emerged as a revolutionary force that has been reshaping the traditional notions of creativity, and consumer engagement. The present research paper aims to explore the influence of economic and emotional outcomes of AI-generated art on consumer psychology. As artificial intelligence technologies gain traction in the art world and provide accessible and affordable creative products, traditional art market has been disrupted. In terms of emotional outcomes, some consumers accept AI as a tool that increases human creativity; others remain emotionally distant due to the lack of a human touch in the process. The present review addresses that the digital era has been changing the perceptions of art and creativity. Ultimately, the paper concludes that AI-generated art is reshaping both the art market and consumer behavior, with significant implications for businesses, consumers, and artists, highlighting opportunities and the future of the art world.
Riya Jain Shah (Sat,) studied this question.