This study aims to analyze the influence of product variations and consumer buying interest on customer satisfaction and their impact on customer loyalty at Maroeti Cafe in Jakarta. Using a quantitative descriptive method with simple random sampling, 79 respondents were selected from a population of 383. The t-test results show that both product variations and buying interest have a positive and significant effect on satisfaction and loyalty (p < 0.050). The F-test also confirms that product variations and buying interest simultaneously influence satisfaction (F = 15.961) and satisfaction significantly affects loyalty (F = 11.722). These findings highlight that product diversity and consumer interest are key drivers of customer satisfaction, which in turn fosters loyalty among cafe customers.
Erlita Kurniawaty (Thu,) studied this question.