This paper explores the challenges and opportunities of green consumerism and sustainable marketing in India. As concern for the environment grows, businesses are adapting their strategies to prioritize sustainability. Green marketing is becoming increasingly important, emphasizing eco-friendly products and practices. Indian consumers are recognizing the value of natural and Ayurvedic products. However, challenges persist, including high prices, limited selection, and inadequate marketing. Businesses must prioritize transparency and sustainability to overcome these challenges. Governments also have a critical role to play in promoting environmental awareness. By working together, businesses, governments, and consumers can create a more sustainable future. Effective messaging, consumer outreach, and company transparency are crucial for overcoming the obstacles of green consumerism.
N. Ramya (Mon,) studied this question.
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