Innovation and Enhancement Strategies for Non-Linear Editing Courses in the New Media Era

With the advent of the new media era, the modes of creating, disseminating, and consuming video content have been reshaped. As a core course for Advertising & Broadcasting Television majors and Network & New Media majors, the teaching environment, technological tools, industry demands, and student cognition related to non-linear editing have undergone profound changes. The traditional teaching model focused primarily on software operation can no longer meet the demand for versatile and innovative video professionals in the new era. This paper aims to analyze the challenges and opportunities brought by the new media era to non-linear editing courses. It proposes systematic innovation and enhancement strategies from five dimensions: teaching objectives, content, methods, practical platforms, and evaluation systems, to cultivate new editing talents aligned with industry development.