Effective communication is fundamental to advancing non-profit initiatives, particularly when mobilizing stakeholders to address urgent social challenges. This Teaching Paper provides a structured framework for designing persuasive presentations that emphasize clarity, audience engagement, and actionable outcomes. Integrating data, storytelling, and visual aids, the paper offers practical guidance on message framing, presentation delivery, and calls to action. A case study on rural water access demonstrates how clear structure and audience-centered communication can inspire donations, volunteer participation, and sustained stakeholder involvement. By combining theoretical insights with hands-on strategies, this work equips practitioners with tools to transform presentations into powerful instruments for advocacy and social change.
Anna Neya Kazanskaia (Wed,) studied this question.