This paper explores physical culture as a reflection of social attitudes, values, and trends prevailing among youth. The aim of the study is to identify the key factors influencing university students’ invol-vement in sports and physical activities. The analysis is based on a sociological survey and observations within a university setting. Spe-cial attention is given to aspects such as mo-tivation, awareness, social support, infrastruc-ture, and the impact of digital technologies. The results of the study can be used to develop more effective programs for promoting sports and physical activity among young people.
Namazov et al. (Mon,) studied this question.