Management of social problems of youth in Russia: The tool of social advertising (experience of empirical sociological research)

The authors consider the issues of efficiency of management of social problems of youth by means of modern social advertising. In the context of the topic of the article the sociological research of modern problems of youth in Russia is conducted, the degree of influence of social advertising on them is assessed, and recommendations for its improvement are developed. The results of the study can be used by the State Duma Committee on Youth Policy, as well as by the Coordinating Council on Social Advertising and Social Communications at the Public Chamber of the Russian Federation.