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Objective:This study aims to find measures to revitalize the declining traditional market based on the case of the traditional market in Gimche on City. Method:This study examined the statistical data related to the commercial status of two major traditional markets (Pyeonghwa and Geumgum) in Gimcheon City. This study also explored the prior research and analyzed the excellent traditional market cases at home and abroad. Then, this study identified the problems of the market and came up with management measures to restore and revitalize the commercial district. Results:First, it is necessary to build an innovation plan that goes beyond the existing market functions, perceptions, and designs. Second, there needs to be specialized operations of the traditional markets with local cultural stories. Third, it is necessary to utilize the government policies that support the traditional markets. Implications:This study provides practical data for marketing strategies to revitalize traditional markets under tough situations.
Lee et al. (Sat,) studied this question.