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Tourist satisfaction with facilities and cleanliness is the most critical component in tourism behaviour.These behaviours influence destination choices and product consumption, tourists' choices, and future decisions to revisit the destination.This research measures tourist satisfaction with facilities and cleanliness at Air Cina or Oesina Beach, Lifuleo Village, Kupang Regency, East Nusa Tenggara Province.The method used is quantitative descriptive to get an overview of the condition of tourist facilities and cleanliness at the research case location.This study's population were tourist visitors from March to September 2023.One hundred respondents were collected using an accidental sampling technique and the Rao method.Data was collected through questionnaires and documentation, while data analysis techniques used product moment tests, multiple regression and t-test hypothesis verification.Through surveys of visitors, this research reveals that although tourists are generally satisfied, several aspects still need improvement.The research results showed that the environmental cleanliness and tourist facilities of Air Cina were stated to be in moderate/fair condition by correspondents, respectively 62% and 84%.Data analysis shows that tourists are generally satisfied with the availability of facilities such as parking, toilets and food stalls.However, several aspects of cleanliness need more attention, such as waste management and cleanliness of the beach area.These findings highlight the importance of managing tourist destinations oriented towards customer satisfaction.The implication of this research is the need to improve the quality of facilities, especially in terms of cleanliness, and develop more effective waste management programs.These results provide important implications for developing sustainable tourism at Air Cina Tourism Beach.
Hikmah et al. (Thu,) studied this question.