Research on Coupling Digital Finance and Traditional Finance to Enable the Development of Rural Revitalization Strategy in Shaanxi Province

In the context of the new era, the promotion of rural revitalization has become an important strategic goal for China to achieve common prosperity, and financial services play a crucial supporting role in this process. This paper discusses the synergy between digital finance and traditional finance in rural revitalization in Shaanxi Province and its optimization strategy. By analyzing the financial practices in Shaanxi Province’s rural revitalization, including the improvement of financial policies, the improvement of basic rural financial services, the supply and innovation of financial resources, and the development of special financial products, it reveals the key role of financial services in promoting rural economic development and achieving balanced regional development. The study found that the application of digital financial technologies, such as big data and blockchain, is conducive to improving credit assessment and risk management capabilities. And, the continued promotion of new financial products will further support the diversification and sustainable development of the rural economy.