Empowering MSMEs in Indonesia Hoder Village: Accelerating Product Marketing through Smartphone Photography and Videography Training

This article addresses the challenge faced by MSMEs in Hoder Village, Waigete District, in enhancing the visual appeal and marketability of their products through effective photography and videography using smartphones. The limited knowledge and skills in this area have hindered optimal product promotion on social media platforms. A six-month community service program was implemented by lecturers from the Visual Communication Design and Informatics Engineering Study Programs at Nusa Nipa University to provide training and mentoring on smartphone photography and videography techniques, including angle techniques and the use of mini studios. The program culminated in a successful event on May 18, 2024, with 25 out of 30 participants demonstrating improved skills in capturing and editing product images and videos. The training not only enhanced technological proficiency but also boosted the participants' confidence and empowerment, contributing to the economic development of the region. However, challenges such as the quality of smartphone cameras and the complexity of editing applications were noted. The article concludes that continuous support and further training, particularly in photo and video editing, are essential for sustaining these improvements and recommends ongoing initiatives to bolster the capabilities of MSMEs in Hoder Village.