Effects of exposure on adoption of agricultural smartphone apps among smallholder farmers in Southwest, Nigeria: implications on farm-level-efficiency

Abstract Background When considering new technologies that are not widely known such as agricultural smartphone apps, exposure plays a significant role in facilitating farmers’ decision to use the agricultural smartphone apps. In this study, we examine the role of exposure to agricultural smartphone apps on adoption of agricultural smartphone apps among smallholder farmers in Southwest, Nigeria and also evaluates the effect of use of agricultural smartphone apps on total factor productivity and technical efficiency of farmers. Through counterfactual framework evaluation approach, we used a multistage sampling procedure to select 380 farmers in Southwest, Nigeria through well-structure questionnaire. Results We found that the agricultural smartphone apps user rate in 2022 for the sub-sample of the exposed farmers was higher in both Oyo and Osun State, indicating that exposure to agricultural smartphone apps played an important and significant role in increasing the adoption and use of agricultural smartphone apps in Nigeria. We also found that the mean TFPI and TE of the treated (users of agricultural smartphone apps) is higher than the non-treated and control group (non-users) implying that the users of agricultural smartphone apps have higher productivity margin than the non-users. Conclusion Based on the result of the study, it was concluded that exposure to the technology has a higher chances of increasing the use of agricultural smartphone apps across farmers populations in Southwest, Nigeria.