Can Mega Sporting Events Promote Urban Green Transformation? Evidence from China

With the adoption of the concept of sustainable development, mega sports events (MSEs) are gradually aiming to be greener and to lower their carbon footprints. As such, does the hosting of MSEs provide an opportunity for urban green transformation? Taking MSEs in China as a quasi-natural experiment and using prefecture-level panel data from 2000 to 2020, we empirically explored the effects and mechanisms of MSE hosting on the green economic development in urban areas by applying a time-varying difference-in-differences (DID) approach. The findings revealed that the hosting of MSEs can significantly increase the green total factor productivity (GTFP) of the host city, indicating that MSEs promote the green transformation of urban areas. The results of the mechanism analysis showed that hosting MSEs promotes urban green transformation through three channels: encouraging residents to choose public transport, promoting the development of the digital economy, and upgrading of the industrial structure. In addition, the effect of hosting MSEs on green transformation is stronger in cities where the public is more concerned about the environment. We argue that host city governments should implement the concept of green sports when organizing MSEs, increase public concern about the environment, focus on the development of urban public services, and vigorously develop tertiary industries to drive urban green transformations.