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Artificial intelligence (AI) refers to the simulation or approximation of human intelligence in machines. AI is being used today across different industries from finance to healthcare. It is also reinventing the retail landscape. Computer vision is enabling frictionless checkout and enhancing loss prevention for brick-and-mortar stores. Retailers that harness AI to connect with customers and operate more efficiently will be better positioned to thrive in today’s AI powered world. The study is conducted with the sample size of 61 respondents by conducting survey through questionnaire in Palakkad district. This paper attempts to get an insight into the influence of AI technologies in the shopping experience of customers especially on generation Z. It is high time that customers become aware of different implications of AI and how it is contributing to their shopping life. This paper further talks about the trust issues of customers when it comes to AI and personal data sharing and how it can be improved by taking necessary measures by retailers like educating the consumers in a proper way about AI. Customers also agree that AI has made a positive impact on their shopping experience especially in customer support after purchase.
A Sat, study studied this question.
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