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At Procter and Gamble, innovation is based on a framework of Irresistible Superiority 1 that utilizes five complementary components � Products, Packages, Communication, Retail Execution, and Value. Increasing-ly, the computational techniques heavily leveraged with-in the Process Systems Engineering community are play-ing a leading role in delivering these five vectors, and they become increasingly valuable as we aim to deliver products in more exploratory consumer spaces � where combining high-volume data, advanced modeling, and quantified uncertainty will allow us to discover and deliv-er better products faster than ever before...
Brian T. Gettelfinger (Tue,) studied this question.