Employing Media Discourse in Developing Digital Diplomacy/Twitter tweets as an example: Descriptive Analytical Study

This research aims to know the nature of the use of media discourse as an effective tool in developing digital diplomacy. This study is based on descriptive studies, using a survey approach in the form of a quantitative analytical survey to analyze the contents of media discourse on the pages of social media sites of the political elite in Iraq, which is represented by (published tweets By Iraqi personalities), as a deliberate, non-random sample in the period (10-1-2023) to (12-31-2023) on their official pages in the (X) network (formerly Twitter, which is used in digital diplomacy. The study reached a set of results, the most important of which are: that Muqtada al-Sadr’s page comes in first place among Twitter pages (X) compared to other Iraqi political figures, and that Al-Sudani’s page comes in first place in terms of the number of tweets published on Twitter pages (X) And that Muqtada al-Sadr’s page comes in first place in terms of the number of likes, comments, reposts, and views of tweets published on Twitter pages (X) compared to other Iraqi political figures, and that the Iraqi Prime Minister’s page comes in first place in terms of the focal points for tweets published by Iraqi political figures on pages Twitter (X). Al-Sudani’s page also comes in first place in terms of the positions of tweets published by Iraqi political figures on Twitter (X) pages compared to other Iraqi political figures. Finally, the Iraqi Prime Minister’s page comes in first place in terms of the positions of published tweets by Iraqi political figures. On Twitter pages (X), compared to other Iraqi political figures.