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The goal is to show the advantages and opportunities of “green” business in agriculture. One of the main directions of implementation of the Action Plan for the implementation of the Concept of transition of the Republic of Kazakhstan to “green” economy for 2021-2030 is to solve the problems of ensuring food security, increasing soil fertility, using innovative, resource-saving technologies, combating the destruction of biodiversity, etc. Methods - the article analyzed statistical data series, studied the scientific works of domestic and foreign researchers. Results - the main elements of organizing “green” activities in agricultural sector are identified and factors contributing to the expansion of the scope of ecological farming, “green” technologies, development of research projects, and creation of jobs for development of sustainable agricultural production are considered as condition for the supply of high-quality and healthy food products, maintaining a balance of renewable and non-renewable resources, minimizing harm to ecosystems. Promising directions for functioning of agribusiness during transformation to “green” economy are outlined. Conclusions - regions need to develop strategy that will improve the state of the environment and improve the level and quality of life of the population. The main principle of “green” entrepreneurship is expanding zones of organic agricultural production and increasing export of environmentally friendly products, stimulating the influx of investments, introducing certification, labeling and marketing strategies, cooperation with international organizations and research centers. For these purposes, effective and efficient public policy measures are required. Using integrated approach based on digital economy will reduce costs, increase investment attractiveness, reduce production costs and attract agricultural producers to agribusiness.
Bolatbek et al. (Sun,) studied this question.