The Inheritance and Development of Northern Shaanxi Folk Songs in the Era of Big Data

With the arrival of the big data era, the inheritance and development of northern Shaanxi folk songs are facing unprecedented opportunities and challenges. From the perspective of big data, this paper analyses the communication status of northern Shaanxi folk songs in contemporary society, discusses the impact of the big data era on the inheritance and development of northern Shaanxi folk songs, and puts forward a series of innovative inheritance and development strategies. Firstly, this paper gives a brief introduction to the concept and characteristics of the big data era, and elaborates on the historical and cultural value of northern Shaanxi folk songs. Through the data mining of network platforms and field research, the communication characteristics of northern Shaanxi folk songs are analysed, and it is found that its communication channels are wide and the audience groups are diverse, but at the same time, it also faces the dilemma of the traditional inheritance method and the problem of low acceptance of the younger generation. In view of these problems, this paper proposes a series of inheritance and development strategies. In terms of dissemination, it is suggested that new media channels such as digital music platforms and online short videos be used for promotion; in terms of education and training, it is advocated that Shaanxi folk songs be integrated into school music education and professional training courses to cultivate a new generation of Shaanxi folk song inheritors; in terms of artistic innovation, it is encouraged that Shaanxi folk songs be combined with modern art forms, and that new Shaanxi folk songs with the characteristics of the times be created. In order to verify the feasibility of the proposed strategy, this paper selects two successful cases to introduce and analyse, summing up a series of valuable experience. Finally, this paper summarises the whole paper and looks forward to the future inheritance and development of northern Shaanxi folk songs in the era of big data.