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This study aims to determine and analyze the condition of farmers, increasing and determining rice prices at the farmer level in German Village, Sugio District, Lamongan Regency. This study used a qualitative approach with data collection methods by conducting interviews. The results of this study show that German Village is a village with high agricultural sector potential due to rainfed areas. In addition, irrigation facilities and agricultural equipment in German Village are very adequate. Furthermore, the average German Village farmer has a land area above 5,000 m2 with a harvest period of 4 months and can harvest 3 times a year. Next, in rice pricing, the role of middlemen is very large. Meanwhile, there are four ways to increase rice prices, including: selling crops through social media, price monopoly by farmers, agricultural socialization, and scheduling harvest and planting seasons.
Royali et al. (Wed,) studied this question.