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In today's e-commerce landscape, technological innovations are reshaping traditional shopping experiences. Augmented Reality (AR) has emerged as a pivotal tool, offering immersive solutions for online furniture shopping. By enabling users to visualize furniture in their own spaces, AR mitigates uncertainties and enhances decision-making. Integrated with personalized recommendation systems, AR transforms the shopping process into a tailored experience, considering user preferences and room characteristics. Through testing, to evaluate the effectiveness in enhancing user satisfaction and streamlining the shopping journey. These findings underscore the transformative potential of AR and personalized recommendations, paving the way for future advancements in e-commerce and consumer experience optimization.
Khan et al. (Sat,) studied this question.
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