Do successive performance matter for tone management? Evidence from China

This paper investigates whether managers deliberately adjust the tone of their non-financial disclosure depending on their firm performance over multiple periods. Using 13,995 firm-year MD&As (Management Discussion and Analysis) in annual reports of companies listed on the Shanghai and Shenzhen Stock Exchanges from 2009 to 2019, we first observe a bias towards good news disclosure by managers in their MD&A section. More importantly, we find that this asymmetric tone management is more pronounced when a firm's performance declines consecutively. In cross-sectional tests, we provide evidence that the relationship between asymmetric tone management and successive performance is weaker for firms with state ownership and those with a high marketability index. We suggest that in non-U.S. markets, such as China, asymmetric tone management is more likely to reflect the opportunistic behaviour of managers. Overall, our study sheds new light on tone management in emerging markets and highlights the importance of a multi-period relation in understanding managers' tone management behaviour.