The Development Experience of Japan and South Korea's Cultural Soft Power and Its Enlightenment to China

This study focuses on the cultural policies of East Asia and the construction of national branding, aiming to uncover the successful experiences of Japan and South Korea in the formation and development of cultural soft power. The study also analyzes the implications for China's cultural diplomacy and the enhancement of its soft power. Utilizing a combination of literature review and case analysis, this paper systematically examines the strategies of cultural promotion in Japan and South Korea, such as the global dissemination of cultural products and the establishment of cultural exchange mechanisms. The research finds that both countries have effectively increased their international influence by integrating resources, government guidance, and the interaction of private forces in areas such as animation, film, and music. The conclusion suggests that China can refer to the experiences of Japan and South Korea to strengthen international cooperation and exchange in the cultural industry while protecting and inheriting traditional culture, thereby enhancing its cultural appeal and international competitiveness.