Facility Development as a Catalyst for Coastal Tourism-Driven Economic Improvement in Batubara Regency

This study investigates the potential of developing coastal tourism facilities as a strategy to enhance economic growth in Batubara Regency, North Sumatra, Indonesia.Situated along the Malacca Strait, Batubara Regency boasts several beach-based tourist destinations, including Jono Beach, Bunga Beach, and Datuk Beach, which hold significant potential for tourism development.Through a mixed-methods approach comprising observations, literature reviews, questionnaires, and interviews, the research examines the perceptions and experiences of visitors and managers regarding the existing facilities and amenities at these coastal tourism sites.The data collected are analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats associated with the development of tourism facilities in the region.The findings highlight the need for improved accessibility, such as adequate parking spaces, as well as enhanced selfie photo facilities and a diverse culinary offering to cater to visitor preferences.Additionally, the study underscores the importance of leveraging the region's natural beauty, affordable prices, and community hospitality as strengths to attract tourists.By proposing strategies to address identified weaknesses and capitalize on opportunities, this research contributes to the development of a comprehensive coastal tourism plan aimed at driving economic growth and regionaldevelopment in Batubara Regency.