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This study investigates the correlation between perceived quality and purchase intention within the domain of music streaming services, focusing on Spotify. Employing a quantitative-descriptive approach, the research utilizes surveys for data collection and employs simple linear analysis to scrutinize the relationship between independent and dependent variables. The results underscore a statistically significant positive influence of perceived quality on purchase intention.
Zee Zee Aprilia (Tue,) studied this question.
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