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This article mainly explains the psychology of why young girls like to buy blind boxes and some hidden problems through market research and extensive literature research. Some conclusions were drawn: The blind box originated in Japan initially With the development of the domestic blind box industry, more and more fashion toy brands came into being, and businesses also realized the needs of consumers. Therefore, the analysis of female consumer psychology is also of great significance for the positive development of the blind box industry. From the perspective of women's desire for beauty, curiosity about hidden models, pursuit of trends, and psychological application of emotional value, young female consumers have become the main force of blind box market consumption. But this also reflects from the side that women may be addicted to buying blind boxes or too much large consumption, and this addiction is also worth our reflection. In addition, how to avoid blind box addiction has also become a controversial topic, which has also promoted the future development of the blind box market.
B. Mai (Fri,) studied this question.