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The rapid advancement of techniques and technologies leads to the emergence of innovative solutions that facilitate, enhance, and shorten the time required for work. Companies are searching for innovative strategies that will help them more easily contend with growing competition and reach target desired consumers more precisely. Opportunities for business development increase through the use of artificial intelligence in digital marketing strategies. Considering that digital marketing requires the existence of marketing content, the success of a company's online communication largely depends on the quality of its content. Artificial intelligence transforms marketing by enabling companies to connect with the right audience in real-time through personalized product recommendations and dynamic content creation. The aim of this work is to present the benefits of artificial intelligence in the function of content creation in digital marketing. Secondary data, including the results of previous research, relevant industry reports, expert articles, and relevant statistical data, have been used in further research.
Jelena Šiđanski (Fri,) studied this question.