An Era Of Digital Transformation In The Hospitality & Tourism Sector

Technology is in a dynamic state in the Hospitality & Tourism industry, with constant breakthroughs and developments. Companies that use these technologies frequently obtain a competitive advantage by providing their customers with better experiences and services. It's crucial to remember that the precise impact and status could change depending on the location and size of individual hospitality enterprises. This article's main objective is to investigate how the most recent technological revolution has affected the travel and hospitality industries. When it came to using technology, the hotel industry was a pioneer. This industry has changed over time as a result of digitalization, and further major changes are observed in the post-COVID period. In the coming years, the hotel business will see a major transformation because of changing consumer attitudes and behavior as well as an increase in the use of digital resources. This paper will mostly address how digitalization has affected the hotel and tourism industry and how these technologies can be used to address some of the problems it confronts. Artificial intelligence is having a direct impact on the hospitality sector and is expected to have broader and more significant effects in the future.