Study on the Development Strategy of China’s Health Care Industry from the Perspective of Active Ageing: Based on Public Cognition Survey

With an aging population currently posing a challenge, China must accelerate the construction of a health development model with "prevention as the main focus" from the perspective of active aging. This development requirement is exactly met by the growth of health care industry, which is highly significant strategically to cope with the dual challenges of aging populations and public health issues. The study construct an evaluation index system of influencing factors for the development of health care industry, and further empirically analyse the influencing factors of China’s health care industry by using Analytic Hierarchy Process (AHP) and Entropy Weight Method (EWM), and calculate the relative importance weights of 18 influencing factors of perceptual indicators under the four levels of economy, environment, products and individuals. Lastly, countermeasures are made for the superior growth of China’s health care industry based on the results of the weighing analysis.