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There are numerous natural outflows, 3 thermal baths, 9 disused geothermal wells, and 3 private companies operating in the Seferihisar geothermal system, including a power plant generating electricity. The potential of these resources is suitable for non-electrical use of geothermal energy, such as greenhouse heating and thermal tourism. SWOT analysis method has been used to assess the pros and cons of the geothermal resource in Seferihisar, aiding the identification of suitable applications and investments for both present and future projects. The region is rich in terms of geothermal resources and has convenient access to both public and ware transport, which are described as strengths of the resource. However, poor management and an excess of licensed geothermal fields weaken the effective consumption of the system. A huge number of projects have led to opposition from environmentalist groups. The proven technology of geothermal energy has resulted in an increase in incentives and investment consolidations with governmental support. In the light of SWOT analysis, considering SO, ST, WO, and WT strategies, the untapped geothermal resources present in the Seferihisar geothermal system, combined with the natural attractions and cultural richness of the county, will contribute significantly to non-electrical/direct uses of the geothermal energy in the near future
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