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Following the notion that a greater variety of actors can engage in practices of memory work, the aim of our study is to understand how the polyphony of memory evolves in social media networks. We thus conducted an explorative study of accounts for historical figures on Instagram. The accounts were analysed regarding their thematic accentuations, the kind of material employed and presented, the level of professionalism and the social media authenticity they exuded. The result of the study is a typology of accounts for historical personalities on Instagram. We can distinguish between the following six types: virtual exhibition, social media autobiography, artist’s portfolio, inspirational quotes, iconic figure and meme.
Schreiber et al. (Sat,) studied this question.