Research on the Impact of Digital Media on the Communication of Cultural Heritage and Development Strategies -- Taking “Escape from the British Museum” as an Example

The network micro-skit “Escape from the British Museum” narrates the story of a Tangzhi fine tire jade pot from China’s Tang dynasty, personified as it escapes from the British Museum. With the help of journalists, it embarks on a journey to return to its homeland, symbolically bringing back books for cultural relics that cannot be physically returned. This film creatively reconstructs media memory through vivid storytelling and digital communication, enhancing the accuracy and timeliness of conveying the significance of cultural relics. It innovatively reshapes how cultural heritage is communicated to modern audiences. The article explores the impact and opportunities presented by digital communication in the dissemination of Chinese cultural relics. It highlights how digital platforms can revitalize interest and engagement with cultural heritage by making it more accessible and relatable. Furthermore, the paper suggests new strategies for the future application of digitalization in cultural heritage communication, emphasizing the potential for increased interaction and understanding across diverse audiences. By analyzing “Escape from the British Museum,” the article provides a compelling example of how digital media can be harnessed to promote the communication and preservation of cultural relics. This approach not only fosters a deeper appreciation for cultural heritage but also paves the way for innovative practices in the development and dissemination of cultural relics in a globalized world.