Key points are not available for this paper at this time.
Relationship marketing is the efforts done by insurance companies making long lasting and profitable relationship with these customers. The main objective of this research is to analysis impact of relationship marketing to make customer’s brand loyal towards insurance companies of Chitwan. In this regards, results are found out the personalized service makes customers’ brand loyal towards insurance company of Chitwan. Thus relationship marketing ensures to make brand loyal towards insurance companies.
Mahesh Prasad Upadhyay (Wed,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: