March 5, 2024

The Impact of Animation Marketing on Brands: A Case Study on Mixue Ice Cream & Tea

Key Points

Key points are not available for this paper at this time.

Abstract

Following COVID-19's regional impact on the mainland China has weakened, Chinese inhabitants' thirst for beverages has grown, and there are several beverage brands on the mainland. "MIXUE Ice Cream creating additional sequels and animating the group's philosophy; event marketing.

Bookmark

Cite This Study

Haozhe Deng (Tue,) studied this question.

synapsesocial.com/papers/68e75b3db6db6435876d2c8b https://doi.org/https://doi.org/10.54097/hbvt1t81

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Marketing Strategy Research in China's Milk Tea Industry: A Case Study of Mixue2024 · 1 citations
2Study on the Business Strategy of Mixue Ice Cream &Tea Based on SWOT Framework2025
3Analysis of Marketing Strategy of MIXUE Ice Cream & Tea Company Based on SWOT Model2024 · 1 citations
4A SWOT Model-Based Analysis of Marketing Strategy —Taking Mixue Ice Cream and Tea as an Example2024
5Research on Moutai Cross-border Product Marketing Optimization Strategies: Taking Moutai Ice Cream as an Example2024

Bookmark