Training on Managing Social Media to Introduce MSME Products in Balongdowo Village

This community service discusses understanding how to create online sales stalls via Instagram for MSMEs in Balongdowo Village. Through social media management training activities as an effort to promote the MSME products Pak Poh Salted Eggs and Mama Bagas Obong Rice, as well as conveying the importance of social media management to build Brand Awareness. This process involves stages of observation, training, lectures, practice, and evaluation of activity results. As a result, the two MSME owners have mastered the strategy of using sales stalls via Instagram media and mastered the strategy of utilizing social media to build Brand Awareness in the long term.