Art Therapy in Visual Communication

Art therapy, as a new type of psychotherapy, has attracted much attention in recent years for its application in the field of visual communication. In this paper, the application and effects of art therapy in visual communication are discussed in depth through a comprehensive literature review and case study. It is found that art therapy helps individuals explore emotions and solve psychological barriers through creative artistic expression, and can promote self-knowledge and regulate emotions. Visual communication design provides individuals with a non-verbal way of expression, which makes up for the emotional dimension that is difficult to cover with words. In addition, by presenting actual cases, this research found that art therapy has achieved significant results in problem-solving and psychological rehabilitation. Therefore, this study emphasizes the importance of art therapy in visual communication practice and provides a theoretical and practical basis for further exploration of the field.